Kraft Plant Based Cheese: A Delicious Vegan Upgrade

Summer is here, and so is the perfect time for some mouthwatering vegan burgers with a melty cheese twist. Thanks to The Kraft Heinz Not Company, your plant-based burgers just got an upgrade. Get ready for the launch of the new vegan Kraft NotCheese Slices in three delectable flavors, available nationwide just in time for the Fourth of July.

A Reimagining of a Classic

The Kraft NotCheese Slices are the result of a joint venture between Chile’s The Not Company (NotCo) and The Kraft Heinz Company. Building on the success of their partnership, these vegan cheeses are a reinvention of the beloved classic Kraft Singles. But don’t expect a simple imitation. The Kraft NotCheese Slices are a unique and flavorful creation that will delight your taste buds.

From Cleveland Test Market to National Launch

The journey of the Kraft NotCheese Slices began in Cleveland, OH, where they were initially tested in a limited-run market. The response was overwhelmingly positive, with 91 percent of shoppers providing rave reviews for the vegan cheese slices. The vegan cheeses quickly became the number one branded plant-based slice in terms of dollar sales. Based on this success, the decision was made to expand the availability of these delectable slices to retailers nationwide.

Perfecting Classic Cheeses with Innovation

The Kraft Heinz Not Company was established with the goal of creating a more sustainable future for the iconic Kraft Heinz brand. Partnering with NotCo, Kraft Heinz combined their industry expertise and brand portfolio with NotCo’s cutting-edge technologies. NotCo’s artificial intelligence-powered discovery platform, named “Giuseppe,” played a pivotal role in the development of the Kraft NotCheese Slices.

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The Science Behind the Flavor

The new vegan cheeses are crafted using a unique blend of water, coconut oil, modified corn starch, and chickpea protein. These plant-based ingredients, carefully selected and perfected with the help of artificial intelligence, create a cheese-like texture and taste that will leave you craving more. Moreover, the competitive pricing of the Kraft NotCheese Slices makes them an attractive option for those looking to reduce their consumption of animal products.

Reshaping the Future of Food

The joint venture between Kraft Heinz and NotCo represents a major step towards revolutionizing the global food system. By leveraging consumer-beloved brands and offering approachable prices, the two companies aim to tackle the barriers of taste, texture, variety, and availability that have left many plant-based consumers dissatisfied.

A Journey of Innovation and Collaboration

Headquartered in Chicago, with research and development facilities based in San Francisco, The Kraft Heinz Not Company is at the forefront of plant-based innovation. Beyond the Kraft NotCheese Slices, the joint venture has already launched a vegan Kraft mayonnaise, and more exciting co-branded products are in the works.

The NotCo’s Unique Approach

Founded in Chile in 2015, NotCo brings a fresh perspective to plant-based alternatives. Their platform analyzes the properties of thousands of plants, creating unique ingredient combinations that replicate the taste and texture of animal-based products. With investors like Jeff Bezos and partnerships with major chains like Starbucks and Shake Shack, NotCo is making waves in the food industry.

A Wide Range of Plant-Based Delights

NotCo has already introduced incredible plant-based alternatives, including NotMilk, NotMayo, and NotMeat. These products have gained popularity not only in their home country but also internationally. Now, thanks to their partnership with Kraft Heinz, NotCo’s innovative creations are reaching even more consumers.

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More Plant-Based Innovations to Come

Kraft Heinz’s portfolio holds incredible potential for plant-based innovation. From Oscar Mayer wieners to Lunchables, Velveeta, and Bagel Bites, beloved favorites could receive a modern vegan upgrade. The Kraft Heinz Not Company aims to launch products across four categories this year and expand to seven categories by 2024, bringing plant-based goodness to a broader audience.

In conclusion, the launch of the new vegan Kraft NotCheese Slices marks an exciting step forward in the world of plant-based alternatives. With their unique flavor and texture, these slices will elevate your summer meals to a whole new level. Indulge in the deliciousness, knowing that you’re making a sustainable and compassionate choice. To explore more plant-based options, visit the Ames Farm Center, your destination for all things vegan.